How do you make a boxing gym for people to achieve their goals in their outside lives?

Rocksteady Boxing is a gym for ambitious people who want to be healthy and energetic, but also productive and clear-headed. It incorporates meditation, nutrition and group accountability for personal and professional goals into the boxing training so that the fighter’s head is clear inside of the ring and their body and emotional state is ready outside of it. This is an example of a brand made from scratch, built entirely off of this core idea.

CHALLENGES

Clarify the brand’s positioning and the customers they serve.

OUTCOME

A brand that ties together boxing gym with focus training and that naturally conveys its values.