We conduct engaging and interactive meetings in person or through videoconference in which, together, we clarify all of the important elements. It may vary from case to case,  but it usually takes around 3-4 hours and it includes roughly the following points:

We need to know how you work,  what tone of voice you use,  how do you want to make your customers feel, what sets you apart from your competitors… we make rounds of questions from which we extract keywords. Those keywords and insights help us extract a short, snappy and understandable way to describe and sell your business. It is when you, your workforce and your collaborators are on the same page about what is it that you do and how to describe it that we can explain your brand to your audience best.

We need to know how you work,  what tone of voice you use,  how do you want to make your customers feel, what sets you apart from your competitors… we make rounds of questions from which we extract keywords. Those keywords and insights help us extract a short, snappy and understandable way to describe and sell your business. It is when you, your workforce and your collaborators are on the same page about what is it that you do and how to describe it that we can explain your brand to your audience best.

Most startups fail because they make a great product that nobody wants. We need to know who is your audience,  their life story, what they are familiar with, what are their needs and how we can fulfill them. This serves a double reason: on one hand,  depending on who we’re talking to the messaging will be completely different;  and on the other, understanding their needs will help us tailor our service to them and expand to serve them better.

Nobody exists alone. We need to understand both who else is in your market, which you presumably know better than us; and also what other companies you either look up to or don’t want your audience to associate you with.

Nobody exists alone. We need to understand both who else is in your market, which you presumably know better than us; and also what other companies you either look up to or don’t want your audience to associate you with.

All of this information will help us create a plan on how you can grow your business, and how can we help you. We have a process on prioritization and goalsetting which will help us make those plans comprehensive and actionable; and focus on, step by step, getting you where you want to be.

The contents unveiled during this meeting crystallize in a deliverable strategy document which will help you communicate better in any collaboration you want to have  in the future, design-related or otherwise. In our experience, the strategy document has helped our clients have a deeper understanding of themselves and their business.

The contents unveiled during this meeting crystallize in a deliverable strategy document which will help you communicate better in any collaboration you want to have  in the future, design-related or otherwise. In our experience, the strategy document has helped our clients have a deeper understanding of themselves and their business.